PROFIT FROM PEACE – THE PEACE INDUSTRY TV SHOW (ISSUE 134)
By Diane Gold
Profit From Peace is an ideal that has fallen through the cracks in discussions at the university level, in primary and secondary schools, across diplomatic and corporate tables. It’s not really in the back of our minds, yet, either.
Peaceful coexistence is talked about a lot. Personal peace of mind is a popular topic. Yet making profit in a peace environment is not considered.
Well, why not? As I see it, people know what currently works for profit and don’t want to do the exact opposite of that, infrastructurally. But, brilliant entrepreneurs can create a new industry of peace that can transition us into an entirely new method for profit: The Peace Machine. Let’s think outside the box as to what a TV show like this could accomplish.
Let’s consider the peace industry show, Profit From Peace, in development. Just as Donald Trump’s The Apprentice, runs a competition-like job interview show whose prize is running one of his corporations; the British The Appretice: UK’s prize has evolved to become an investment in a business of the winning candidate’s creation. The British version is more the concept we have for Profit From Peace, discussed here.
Each candidate would pitch the business plan of her/his created company, including how to finance and manage it. The show would include role playing a board meeting run by the prospective director of the company.
To qualify, the business being pitched would have to profit from peace and peaceful coexistence similar to the way we now profit from war: only the peace economy would include green transportation instead of petroleum or diesel spewing vehicles and energy efficient lighting on all our roadways including photoluminescent paint that depicts roadway lanes and current weather conditions.
It would also have to be funded, in part, by a multinational company whose products typically are used in wartime, business investors and/or celebrity investors, all of whom are TV judges of the ideas being presented before them.
The challenge of the show is to come up with a lucrative enterprise that can, eventually, replace the current war economy enterprises so that profit motive is removed from influencing whether or not we go to war. If we remove the profit temptation, we look through different eyes.
I want to make it very clear that I support our military’s being strong. But, as with martial arts, just because we have the training and the equipment doesn’t mean we use it to solve a conflict.
I also stress the importance of creating a new infrastructure that can stand on its own, inclusion of the business of war, so that the powerful business concerns that currently fund war products would be motivated to support peace profits for profit purposes.
THE CONCEPT OF MAKING MONEY THROUGH PEACE, NOT WAR
We already know how to make money from war. Military equipment, location and protection technology and gear, air, land and sea vehicles need manufacturing, technological assembly, fuel for transport, human personnel, financing up front to pay for the above, medical costs during and after war. We have mastered this art. Let’s explore another.
What if we focused our attention on making money from peace? That would be a game changer. By doing so, we would be taking away the demand for extra war products by not creating wars, which would entail developing other industries than those making money from the projectile products of war. Plus, we who would like to develop this profit from peace set of industries would be motivated to examine the ways to seduce multinational companies to begin coming on board.
INTERNET SEARCH FOR PROFIT FROM PEACE
When I looked on the almighty internet for the phrase “profit from peace,” there was one entry. In 2011, on a ted.com site, one person questions “what if we had peace industries.” Not surprisingly, the discussion was closed with only 2 comments. I found lots of links showing discussions of people making peace with money but none specifically targeting making money from peace. Furthermore, when I searched for peace products, I found flags, clothing, mugs with a peace sign, jewelry; but no infrastructure for profit from peace.
Although there are big bucks to be had from war; people die, families get fractured, cultures get lost. So, as with every strong habit, if we can replace it; it will go dormant. That is to say that if we start showing strategy that will work, we can turn companies who profit from war into companies who profit from peace and support us.
There are some business investors who tend to favor projects that involve human rights. There are also those financiers who are looking for the next best start up. Finally, multinationals donate money to worthy projects, as this one might be viewed. So there are many possibilities for funding.
There are many lists out there of celebrity peaceniks. They are mostly written by non-peaceniks and may include people with a broad range of charitable interests. So, even if I called Woody Harrelson, Jane Fonda, Diahann Carroll, Harry Belafonte, Jeremy Gilley of Peace One Day, together; each might have a very different agenda. But, together, we can do it, meaning get celebs on board!
Profit For Peace, The TV Show, is such a huge idea that, I think, any celebrities who actively pursue upgrading human rights would jump on board. I’d like to think so, and only time will tell.
Below are several action steps we can take that can contribute to the TV show to further the infrastructure of industries making profit from peace.
1) Create 1 business idea that can take the expertise of a company that currently makes profits from war and use it and its already built manufacturing plants for the purpose of peace. An example might be having an airplane manufacturer shift their emphasis from military planes to human rights ambassador planes for protection of human rights throughout the world.
2) Make a list of 3 industries that can be used for profiting from peace.
3) Write down what you think would happen if we kept looking at new ways to profit from peace.
Hopefully, the profit from peace concept is now embedded in our minds. It can only grow as we talk and refine it. If we are consistent, don’t disrespect the profit position of war manufacturers and give them an alternative; we might have embarked upon something that will work.
4) Last, but not least, if you would like to be involved in this project; please connect.
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DIANE GOLD, PUBLISHER AND AUTHOR
Diane Gold, Founder of Warriors of Weight, Turning Habits Into Health, is a mentor in tai chi, kung fu and meditation, a music, fitness and stress expert, dedicated mom, studying plant-based nutrition and habit change.
She believes there is a way that is within our grasp to profit from peace. She says,
“Before there was an auto industry, or a computer industry; someone had to have the concept. Once there, focused, systematic attention had to be paid to each task devoted to success. The conceptualizers of our time figured out the next step. This meant many, many failures, each of which, as we know, brings us one step closer to success.
“Let’s focus our attention on the idea that the peace industry is active and that it is worth creating products and services, funding and supplying and distributing products. Let’s make more money, which would have nothing to do with war, from peace concerns now. We can put our minds together and work toward profit from peace and can help in the development of Profit From Peace – The Peace Industry TV Show.
“Finally, let us all take good care of ourselves because we are so worth it!”
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